Everyone knows about death and taxes, the two most famous certainties that we must endure. If there were a third, surely it would be that without robust up-to-date search engine optimization (SEO) and social media strategies, your business will fall behind.
And since there’s no time like the present, we’d like to put forth some of the things that your business should consider taking into account this year in order to increase awareness of your brand, drive more traffic to your websites, and ultimately boost conversion rates.
1. Conversational search
With the success of digital assistants like Apple’s Siri, and the relatively recent roll outs of Amazon Echo and Google Home – two virtual helpers for the home – voice recognition is becoming much more prominent. For businesses, this means adapting your site’s content so it’s detectable by spoken phrase searches in addition to simple short keyword searches.
2. Social publishing
There’s tons of content published on social media, but what’s changing is the convenience with which it can be consumed. Users are ever more at ease with the videos and full-length articles dropping into their feeds – and with not having to leave the comfort of their favorite social apps to see them. The new challenge for companies will therefore be to publish high-quality content through social channels first.
3. Real-time customer interaction
Having interesting videos on your social media channels is practically old hat. Nowadays, given our speedy and seemingly omnipresent internet connections and our on-demand expectations, the move is towards live, streaming, “in-the-moment” interplay with customers, which has been shown to capture users’ attention for longer periods of time than recorded video content.
4. Increasing emphasis on apps
Mobile users spend nearly 90% of their time in mobile apps and just 10% on mobile websites. It’s not surprising given their relative ease of use, and this disparity could become even greater as social media platforms continue favoring apps and search engines like Google continue developing a “web of apps” – something that just might mean the end of traditional websites in the mobile environment.
5. More rich answers
“Rich answers” are Google’s attempt to provide search results that are sufficient enough to eliminate the need to click through to a website for more information. Their prevalence is on the rise, which could significantly reduce the amount of visits to your site. But it does provide an opportunity to use “structured markup,” a protocol that allows search engines to display your site’s data in more creative ways.
As always, the fast-moving advance of ways to optimize your internet presence is keeping us on our toes, and these 5 trends will likely make a difference for you in 2016 and beyond.
So if you sense a need to enhance your company’s SEO and Social Media strategies – but you’re not entirely sure about what to do first or how to do it – remember what Benjamin Franklin once said: “An investment in knowledge pays the best interest.”
We’ve got the knowledge, call us today and start collecting on those dividends right away.