Be seen on search results
In his book on online reputation management, Tyler Collins, a digital marketing expert for Fortune 500 companies, mentions the importance of a company’s search results that appear after pressing enter. These results make up a company’s reputation online.
If you want people to notice you, your organization should appear on the first 10 spots of the first page of the search results. That page should also have a variety of related content about your business like positive reviews, press releases, and customer testimonials that contribute to your credibility.
Paint a clear picture of your brand
For entrepreneurs, it is best to establish a good online reputation before launching a business. Create a memorable brand, company name, and slogan to help your organization land on the top 10 search results. Thoroughly research potential brand names to ensure that the one you choose has no negative connotation.
Get only the best
Employ the best people. Hire trustworthy key executives. Customers are not only interested in your products, but they also want to know the people behind them. Make sure that those leading the organization have a clean online reputation.
To do this, create short biographies for each executive to help boost your company’s search results. Aim for positive media coverage whenever possible. Everything from blog posts to press releases and memorable quotes will enhance the company’s image.
Don’t be shy to ask for help
When the going gets rough, turn to specialists to maintain your company’s image. Remember that first impressions last, so investing in expert advice is vital in creating and maintaining your virtual image.
We hope you find these four online reputation tips useful. If you need more information on creating a credible online image or want to learn how technology can create a strong online image, give us a call. Our experts are ready to assist you.